Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 BTS Star Jin Fronts Laneige’s New Eye Patches - Beauty Packaging

What are you searching for?

Sign in
Beauty Launches

BTS Star Jin Fronts Laneige’s New Eye Patches

The double-sided, embossed patches have an extra hydration while securely hugging the eye and can also be applied to smile lines.

Author Image

By: Rachel Klemovitch

Assistant Editor

Laneige is introducing its first-ever under-eye patches, marking its debut in the category, designed to visibly depuff and firm from morning to night. 

Bouncy & Firm Cooling Hydrogel Eye Patches are launching exclusively on TikTok Shop and DTC online, followed by Sephora and Amazon.

The double-sided, embossed patches act as “serum reservoirs” for an extra surge of hydration while securely hugging the eye contours and can also be applied to smile lines for a plumping, smoothing boost.

On the heels of the ‘ARIRANG’ World Tour, BTS’s Jin returns as Laneige’s global ambassador—starring in a campaign tied to the new product category that reinforces the brand’s position as a global leader in Korean skincare, bringing the brand’s science-backed innovation to audiences around the world.

Inspired by microneedling and powered by Laneige’s innovative K-beauty technology, the new Bouncy & Firm Cooling Hydrogel Eye Patches combine melting spicules, plant-derived PDRN, caffeine, and niacinamide to enhance formula absorption, visibly lift and smooth fine lines, and reduce puffiness in just 20 minutes. 

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics